CEO Richard Fairbank announced moves to use Capital One's experience with collecting consumer data to offer loans, insurance, and phone service. In 1999, Capital One was looking to expand beyond credit cards. In July 1998, Capital One acquired auto financing company Summit Acceptance Corporation. The company was listed in the Standard & Poor's 500, and its stock price hit the $100 mark for the first time in 1998. An article appearing in Chief Executive in 1997 noted that the company held $12.6 billion in credit card receivables and served more than nine million customers. This gave the company access to a large international market for its credit cards. In 1996, Capital One expanded its business operations to the United Kingdom and Canada. This meant that the company could now retain and lend out deposits on secured cards and even issue automobile installment loans. In mid-1996, Capital One received approval from the federal government to set up Capital One FSB. The company came up with co-branded, secured, and joint account credit cards. At the time, it was losing customers to competitors who offered higher ceilings on loan balances and no-annual-fee accounts. In 1996, Capital One moved from relying on teaser rates to generate new clients to adopting more innovative techniques that would attract more customers to their business model.

Expansion into auto loans (1996–present) Capital One attributed its relative success as a monoline to its use of data collection to build demographic profiles, allowing it to target personalized offers of credit directly to consumers. This strategy is risky in that it can lead to losses during bad times. Signet renamed the subsidiary Capital One in October 1994, and the spin-off was completed in February 1995.Īt that time, Capital One was a monoline bank, meaning that all of its revenue came from a single product, in this case, credit cards. On July 21, 1994, Richmond, Virginia-based Signet Financial Corp (now part of Wells Fargo) announced the corporate spin-off of its credit card division, OakStone Financial, naming Richard Fairbank as CEO.

In the fourth quarter of 2018, 75% of the company's revenues were from credit cards, 14% were from consumer banking, and 11% were from commercial banking. The company's three divisions are credit cards, consumer banking and commercial banking.

With a market share of 5%, Capital One is also the second largest auto finance company in the United States, following Ally Financial. In 2016, it was the 5th largest credit card issuer by purchase volume, after American Express, JPMorgan Chase, Bank of America, and Citigroup. The company helped pioneer the mass marketing of credit cards in the 1990s. It is ranked 99th on the Fortune 500, 9th on Fortune's 100 Best Companies to Work For list, and conducts business in the United States, Canada, and the United Kingdom. The bank has 755 branches including 30 café style locations and 2,000 ATMs. It is on the list of largest banks in the United States and has developed a reputation for being a technology-focused bank. Wikibuy, ShareBuilder, Paribus, United Income, BlueTarp, Adaptive Path, Confyrm, Capital One Securities, Critical Stack, Monsoon Company, Finnoble Solutions, NotchĬapital One Financial Corporation is an American bank holding company specializing in credit cards, auto loans, banking, and savings accounts, headquartered in McLean, Virginia with operations primarily in the United States.

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